Collector tours
A guided way of moving through the fair with more context, conversation, and shared attention.
Digital art is harder to navigate than it looks. We’re here to help with that.
What is 100 collectors
100 collectors brings together people who want to collect with more clarity, stronger context, and closer relationships to the artists and ideas shaping digital art.
Through conversations, curated events, and shared discovery, the network helps collectors move through the field with greater confidence.
Art Dubai Special Edition
Throughout the fair, 100 collectors will be present with a series of collector-led formats designed to make digital art more legible, more approachable, and more alive in practice.
A guided way of moving through the fair with more context, conversation, and shared attention.
Four questions, Four guides.
Tours
Three tour formats offer three different ways into the fair: a curatorial lens, direct artist dialogue, and a playful entry point for younger audiences.
Tour 1
A focused, guided walk through the fair exploring how artists approach identity, the body, nature, and the relationship between humans and machines. Designed for collectors at any stage — no background required.
Tour 2
Direct access to five artists presenting at the fair — hearing firsthand how their ideas take form and what drives their practice. For collectors who want to go beyond the work and into the conversation.
Tour 3
A playful way into digital art for younger audiences, moving through the fair with works using light, sound, movement, and technology. Curiosity is the only requirement.
On site
CEO & Founder
Pauline Foessel is a curator and entrepreneur based in Dubai, and the Founder & CEO of 100 collectors, a private club uniting contemporary and digital art collectors worldwide. Through curated experiences, exclusive content, and a trusted network, she is shaping a new approach to collecting—bridging the worlds of traditional and digital art.
She also serves as Head Curator at Cultural Affairs in Lisbon, where she has helped redefine how urban art is experienced in the city’s public spaces and elevated Lisbon’s standing as a global hub for contemporary urban art.
Beyond the fair
If you would like to stay close to future collector moments, conversations, and guided experiences, you can continue the conversation with us here.